How does your brand connect with customers? If you are a small business owner, you need to take advantage of every opportunity to make an impact in the mind of your client. How do you start this process? Many people start with a web presence, store front sign, and a yellow page listing.
All of these forms of communication are important, but an interior sign makes an intimate connection. The interior sign tells your future customer you are proud of your brand, what you stand for, and you want everyone to know it.
One of our latest clients really wanted to make an impact on potential clients coming into their office. They wanted the interior sign to jump off the wall and grab the attention of anyone coming in the office. Well, I like to think that Signdealz delivered for Connect First in Boulder Colorado.
Connect First provides a better suite of hosted call center management products than most million dollar premise-based solutions. With almost no up-front costs, unlimited scalability, and better flexibility, their system works for you to achieve all your call center goals. They can enable you to easily and seamlessly create a workforce of at-home and location-based call center agents, allowing you to focus on your business instead of your infrastructure. Check them out at http://www.connectfirst.com/
Connect First wanted a way to connect with potential clients, but not break the bank. After taking a careful look at their logo we suggested the following design.
Type of Sign: Routed Interior Letter Set
Materials: “CONNECT” – PVC laminated with brushed aluminum laminate – “First” , Logo, and Tag Line – Painted Acrylic
Lighting Source: Sloan LED’s and Power Supply
Cost Range: $1850 to $2200 installed
The aluminum laminate provides the look of an expensive aluminum letter, but at 30% of the cost. We routed a small channel inside the PVC letter to hold the LED lights. We remotely placed the LED power supply in the ceiling inside a UL approved container. The remaining letters were ¼” acrylic that had been painted to match the customers PMS logo color. We also painted the dotted logo design on a piece of clear acrylic.
If you are thinking this sign was expensive, you are mistaken. We used various materials to bring the value and look of an expensive sign, at a reasonable cost. This design would not work well for everyone, but for a startup company it works well. If you were to fabricate this sign out of ½” aluminum it might add about another $500 to $750 in cost.