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You’re a new business, or maybe you have an established business and although you’re doing okay, you want to better highlight your location and draw-in more local traffic. But where do you even start?
One of the most common questions we get asked by new business owners is how much should I budget for my sign. On its face, this question may seem simple, but the answer is relatively complicated.
Last week, we took a look at the very basics of Sign Code and defined some new terms that you may not have been familiar with. If you missed it, be sure to click this link to read An Introduction to Sign Code: Part 1.
If you’re new to outdoor business signage, you may also be new to the concept of sign code. The thing is, you really can’t build a sign anywhere without learning about it and reviewing the sign code specific to your business’ location. Initially, upon Googling the term, you may quickly find yourself overwhelmed and confused but don’t worry.
If you are undertaking a sign project for the first time or for the first time in a long time, you may be wondering:
Murphy’s Law. No doubt you’re familiar with the old adage, “Anything that can go wrong, will go wrong.” Planning can go a long way when it comes to any project but you can’t always plan for everything. That’s why management is an incredibly important element of any undertaking, including signage projects. There are plenty of points in the process of planning, fabricating, shipping, installing, and maintaining signage where things can potentially go wrong.
Imagine having an employee in your marketing department who worked 24/7, never took any vacations, only had to be paid 1-2 years worth of salary for 5+ years of work, had decades of experience proving their value throughout the world, and can speak to passersby whether they’re on foot or in their vehicles. Sounds pretty good, right?
The term “LED Signage” might sound unusual to you, but the product itself has become increasingly common over time. You’ve seen them everywhere: car washes, gas stations, airports, restaurants, and more. They’re the digital displays used to convey information 24/7 and at great distances.
As with any new business or enterprise, you likely took the time to determine the best location to set up shop. We’re all familiar with the oft repeated quote, “Location. Location. Location.” And no doubt, you had a list of requirements in mind:
