San Tan Motorplex LED Display Sign Replacement in Gilbert, AZ

The short answer: San Tan Motorplex's old tower display wasn't pulling its weight, so the Motorplex turned to Signdealz. We replaced it with a Watchfire S Series 16mm double-sided, full-color LED display: a 10 ft x 24 ft cabinet with a 9 ft x 23 ft viewing area and 4G connectivity. San Tan picked Signdealz for two reasons: competitive pricing, and a track record of more than 500 Watchfire LED displays installed. We ran the whole project, from site survey and design to the City of Gilbert permit and a two-crane install, so the customer had one partner and one point of contact from start to finish.

The goal

A tower sign is a working sales tool. For the businesses at San Tan Motorplex, it's the first thing drivers see and the best chance to put a message in front of them. The old display wasn't performing well, and every day it underdelivered was a day of missed attention from the road.

The San Tan Motorplex Association reached out with a clear goal: replace the old displays with one bright, dependable LED display that would make the tower work hard again, built to a design the customer approved.

Why San Tan Motorplex chose Signdealz

• Competitive pricing. San Tan got a premium Watchfire display at a price that made sense for the Association. That's real value, not a budget compromise.
• Proven Watchfire experience. Signdealz has installed more than 500 Watchfire LED displays. That experience shows up in accurate surveys, clean specs and installs that stay on track when conditions don't.
• One partner, start to finish. Survey, design, permitting, project management and installation all ran through Signdealz, so the customer never had to manage a long list of vendors.

What we built

• LED display: Watchfire S Series, 16mm double-sided RGB LED display.
• Size: 10 ft high x 24 ft long x 8 in deep cabinet, with a 9 ft x 23 ft viewing area.
• Connectivity: 4G communication.
• Installation: removal of the existing displays and installation of the new display. The old boards were disposed of off site with the customer's OK.
• Also included: on-site technical survey, design proofs and production files, and project management, including coordination with the GC, the customer's electrician and city inspections.
• Warranty and training: 5 years parts and labor, a 5-year LED display warranty, and complimentary Watchfire training for the life of the sign.

Challenges

Permitting. The quote originally left permitting out of scope, and the project still needed a City of Gilbert sign permit.

A big lift in an active lot. Setting a 10 ft x 24 ft cabinet took two cranes and a truck with a trailer, in a Motorplex lot that had to be cleared of cars.

Weather. Rain and wind interrupted the installation and pushed it into a second day.

Electrical readiness. The customer's own electrician makes the final electrical connection, so their work had to line up with ours.

How Signdealz created value

• Permit handled for the customer: Signdealz took on the City of Gilbert sign permit and got it approved.
• Electrician coordination: we went on site to check the sign so the customer's electrician could start, then re-sent the permit-approved drawings and full electrical specifications for the electrician's review.
• Site logistics: the project manager worked with the customer to clear vehicles from the lot for the crane work.
• Finished through the weather: after rain and wind, the crew returned the next day and completed the install.

Result

The new double-sided, full-color LED display is installed on the San Tan Motorplex tower and ready to work for the Motorplex every day. San Tan traded an underperforming sign for a high-impact display backed by 5 years of parts and labor coverage, a 5-year LED warranty and lifetime Watchfire training, and got there at a competitive price with one partner managing every step.

FAQ

Why did San Tan Motorplex choose Signdealz?

Competitive pricing and experience. Signdealz has installed more than 500 Watchfire LED displays and managed the project from survey through permit and installation.

How big is the San Tan Motorplex LED display?

The cabinet is 10 ft high x 24 ft long x 8 in deep, with a 9 ft x 23 ft viewing area.

What kind of LED display was installed?

A Watchfire S Series 16mm double-sided RGB (full-color) LED display with 4G communication.

Did the project need a permit in Gilbert, AZ?

Yes. Signdealz handled the City of Gilbert sign permit for the customer.

What happened to the old sign displays?

The existing displays were removed and, with the customer's OK, disposed of off site.

Who makes the final electrical connection?

On this project, the final electrical connection was the customer's electrician's scope. Signdealz sent the permit-approved drawings and electrical specifications and coordinated with the electrician.

What warranty and training came with the display?

5 years parts and labor, a 5-year LED display warranty, and complimentary Watchfire training for the life of the sign.

How long does an LED display replacement take?

On this project, the installation took two days after weather pushed it into a second day.

About Signdealz

Signdealz is a sign brokerage and project management company. We manage sign projects from survey and design through permitting and installation using a network of manufacturing and installation partners. Our core markets are Colorado, Arizona and Texas.

Is your sign underperforming? Talk to the team that has installed 500+ Watchfire displays. Get a quote from Signdealz.