Signdealz Blog | Commercial Outdoor Signage

Tips for Using LED Displays to Target Your Messages

Written by William (Bill) Hayes | Mar 19, 2014 8:24:00 PM

The success of your business depends, in part, on the effectiveness of your signage and integrated marketing plan. Have you invested in signs that will stand out from the crowd, catch the attention of prospective customers, and align with your established marketing? 


Many business owners have discovered that upgrading to an LED sign is an excellent way to attract customers and establish a presence in a crowded field. 

Tips for Using LED Business Signs

  • Make frequent updates: Fresh content is essential for effective use of your LED sign. The state of the art LED displays that we use in constructing your custom sign are easily updated from your computer. You can utilize today's advancing technology to schedule future sign updates, save designs to cloud storage, and target your message to specific groups. 
  • Target your message: Who is your target audience? Understanding your prospective customer base is essential to targeting your message to meet their specific needs. Take into account your sign's location, the time of day, and the customer most likely to see your sign when targeting a specific marketing message. For example, you can update an LED sign near the highway to promote a dinner special during the evening commute.
  • Create eye catching displays: Once you've reached your customer base it is important to entertain them as well. An LED sign provides the opportunity to integrate custom graphics, animation, and videos into your marketing. These elements will set you apart from your competition and make sure you stand out in any crowd.

If you are ready to buy LED signs for your business, then contact our professionals with Signdealz. We are ready to help you create a custom LED sign that is ideal for your business' specific needs.