Signdealz, a leader in developing on premise advertising solutions for shopping centers contstructed this fully digital multi tenant monument sign for the Chambers Court Shopping center.
When you manage an older shopping center, keeping tenants can be a real challenge, especially if there are newer, more modern developments nearby. Attracting and maintaining tenants requires a comprehensive strategy. Great signage should be near the top of the list of effective solutions to keep and bring in new tenants.
Remember, Signs are advertising. Integrating a digital monument sign into your development will give your tenants the opportunity to advertise, as well as the abiltiy to market available tenant space. Dynamic message centers give you more value than traditional monument signs, and used effectively can have an immeadiate impact on your tenants.
A critical business term is return on investiment or (ROI). This term basically means how long will it take for me to get my costs back from an investment I made on a particular project. For LED signs, this can be a multi dimensional calculation. First, for multi-tenant signs, the property owner can charge for the static panels and then use the LED display to sell advertising to the tenants. Creating value for the space of the sign allows the land owner to upgrade the sign over time and get a significant return on their investment.
For more information on developing a sign program for your multi-tenant building using digital signage call Signdealz at 800.405.0686