Establishing one's brand for a young company can be one of the most important factors in your success. It's not an easy thing to do. Company's face many challenges, one of those is differentiation in the marketplace. One way for tech companies to set themselves apart is the development of a unique brand identity through signage.
Brand Identity with Signage
Tech company CEO's who have started their company from the beginning often have a deep attachment to the creation of their brand. However, taking that idea and creating a brand identity or a logo is a challenge. Here are some simple tips to help you along the way..
- Hire a design firm to develop a brand guide. A brand guide will describe how your logo and brand will be used in all of your corporate communications. The guide will establish how your logo and font are to be used in email, e-book, direct mail, signs, business cards, and website. A brand guide can cost anywhere from $5000 to $50000 depending on the firm.
- Once you have your brand established, I recommend prototyping it as different sign types on a smaller scale. See how your colors light up on a wall sign. See how it fits on a monument or pylon sign. See if you can get your sign to fit into a unique configuration that will allow you to stand out even more.
Sign Types for Tech Companies
We are pretty certain that Tech CEO's dont wander around looking at what type of sign would show off their brand the best, so we have come up with some common sign types we see from our customers.
This is the most used sign type for technology companies. This sign type comes in multiple configurations to include. Front lit, back lit, or reverse, both front and back lit, and open faced neon channel letters.
You typically see a monument sign at the entrace of a facility. Remember, this is often the first thing your potential investor or client will see, so having a strong brand presence is really important. Typical pricing for a branded monument sign can range from $8K on the low end to as high as $80K on the high end, depending on the size and other factors.
A great lighted interior sign really sets you apart and often can define an entire space. These types of signs work especially well in large open spaces.
If your looking for help with developing your brand identity with signage Signdealz is here to help. We are experts in all kinds of electric, lighted, and architectural signage.