When you’re starting a business, you need to do everything you can to get positive attention from the residents in your area. While more and more businesses are growing through resources like the internet and social media, a real physical presence is still incredibly important. That’s why a sign that attracts the attention of passersby is so essential. When buying your first sign, make sure you avoid these common mistakes. Otherwise you could be losing out on business from valuable customers.
A sign is about more than just what type of business you are, but you can’t leave any questions when it comes to telling area residents what it is that you do. While you may not be able to fit every single service you offer on your sign, outlining what it is you do and what it is potential customers can expect from you is the most important step in buying a first sign.
Most of the time, people who see your sign will be driving by – perhaps from a few hundred yards away or more. If you happen to be adjacent to a busy street or highway, that’s potential business that could come your way. It won’t if your sign isn’t visible though.
If you’re an upscale business, make that known to customers through your sign. Alternately, if your business is one that’s friendly and playful – a daycare for children, perhaps – that should also be apparent in your sign’s style. Believe it or not, people really do notice these things.
That means that while that spare design might seem great for the aesthetic of your company, it can actually deter customers. Providing information is more important than preserving your aesthetic when it comes to getting people in the door.
Contact Signdealz for more information on buying your first sign and making sure it will help boost your business instead of dragging it down.