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Avoid This Mistake When Designing a Sign for Your Business

William (Bill) Hayes

Denver-sign-company design for signsBad Design Leads to Bad Results 

When you’re starting a business, you need to do everything you can to get positive attention from the residents in your area. While more and more businesses are growing through resources like the internet and social media, a real physical presence is still incredibly important. That’s why a sign that attracts the attention of passersby is so essential. When buying your first sign, make sure you avoid these common mistakes. Otherwise you could be losing out on business from valuable customers.

Not identifying yourself

A sign is about more than just what type of business you are, but you can’t leave any questions when it comes to telling area residents what it is that you do. While you may not be able to fit every single service you offer on your sign, outlining what it is you do and what it is potential customers can expect from you is the most important step in buying a first sign.

Not making sure your sign is visible from a distance

Most of the time, people who see your sign will be driving by – perhaps from a few hundred yards away or more. If you happen to be adjacent to a busy street or highway, that’s potential business that could come your way. It won’t if your sign isn’t visible though.

Not showing a little bit of your businesses personal style in your sign

If you’re an upscale business, make that known to customers through your sign. Alternately, if your business is one that’s friendly and playful – a daycare for children, perhaps – that should also be apparent in your sign’s style. Believe it or not, people really do notice these things.

Sign Cost Considerations

Don’t make your sign too slick

That means that while that spare design might seem great for the aesthetic of your company, it can actually deter customers. Providing information is more important than preserving your aesthetic when it comes to getting people in the door.

Contact Signdealz for more information on buying your first sign and making sure it will help boost your business instead of dragging it down.

Bill Hayes CEO Signdealz



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William (Bill) Hayes
Written by

William (Bill) Hayes

William (Bill) Hayes, with over 20 years of experience, is deeply committed to assisting small and medium-sized businesses in developing effective B2B advertising strategies. His expertise primarily focuses on integrating on-premise signage solutions with traditional advertising methods. At Signdealz, Hayes leads the charge in innovating advertising tactics aimed at SMEs, concentrating on generating efficient, lead-producing mechanisms that outperform competitors in both immediacy and cost-effectiveness. He spends much of his time working directly with small business owners, guiding them in evaluating locations, advertising strategies, and the necessary systems to attract customers to physical sites. Utilizing a tested network of partners, Hayes plays a crucial role in facilitating the nationwide distribution of signage, underscoring his dedication to enhancing the visibility and growth of businesses across various sectors.

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