When it comes to purchasing your sign, it's not like buying a car or a house. Most people won't have the opportunity to buy a sign in their lifetime, and if they do, it's their first one. It's one of the most business critical purchases you will ever make for your business and getting it wrong can cost you thousands of dollars over time. Signdealz has compiled the 7 quick tips for purchasing your first sign.
Buying Your First Lighted Business Sign is Nevery Easy
- Get a good logo designed: Having a good logo to incorporate into your electric sign is a great start. A quality logo can differentiate you from others in your market and can make you more recognizable. We recommend going to 99designs.com.
- Educate yourself on your municipal code: I know this might be hard to believe, but there are some unscrupulous sign companies out there. They might try to sell you something that might be profitable for them, but bad for you in the long run. The only way to keep this from happening is by reading your sign code to understand what sign types you can have and what you cannot.
- Look around: Ya, this one may sound simple, and it is, but it's still true. Drive around and look at the signs that jump out at you. Ask yourself why did they make you look? Is it the design? Is it the brightness? Is it the colors? With literally millions of design and color combinations, your sign should incorporate the elements that attract attention to your business.
- Understand the Science of Colors: When it comes to lighted signage, colors can make a big difference in the viewable distance of your lighted sign. There is a reason you see so many red signs in shopping centers. The red spectrum of light travels the farthest and thus is used the most. Other great sign colors are orange, green, and yellow. All of these colors are close to the red spectrum of light. Colors to try to stay away from are anything in the blue spectrum.
- Know what a lighted sign should cost: This is probably the most important information every sign buyer should know. I could, and probably will write an entire article on this. Here is the quick and dirty tip. Get at least three competitive estimates and pay close attention to the each sign companies drawings. The devil is in the details. Ask lots of questions and make sure your looking apples to apples. A company that doesn't produce good artwork, isn't going to produce a good sign... CHECK OUT OUR ARTICLE ON COST CONSIDERATIONS
- Know what sign types work best for your location: This is a more important issue than you might think. The most common sign types are wall, ground, pylon, and projecting. The International Sign Association has a wealth of information for consumers on each of these sign types.
- Understand, your lighted sign is a marketing device: Always remember it's not just the look of the sign that is important. Your sign's job is to reach out and grab the attention of potential customers. You want to get to those customers who are impulse buyers. In conclusion, you want a sign that works.