While many amateur graphic artists will reach for a multitude of typefaces to make their point in a single piece, more experienced ones know that subtlety and a light hand make for a much more effective campaign. To accomplish this goal, they rely on on some fairly simple techniques. Here are just a few of the more obvious:
How can I afford a sign? Many small business owners fret over this question. One of the long standing sign industry adages is “A business with no sign is a sign of no business.” How can you afford NOT to have a sign? When your customers are trying to find you for the first time, poor signage is a significant reason that they go elsewhere. It generates doubt in their mind. (Did they not think ahead enough to consider that they might need a sign? Are they open? Did they just open? How long have they been in business? they must be struggling if they can only afford a temporary banner, are they a fly by night company? will they stand behind what they do? will they be here next week?
William Kendrick | 2 min