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How Expensive Is a Business Sign? [Cost + Budget]

William (Bill) Hayes

As a business owner, understanding how to budget for your new business signage is essential. At Signdealz, our goal is to help you achieve your branding and messaging goals through the creation of custom signs that get the attention your target audience. Let's take a look at the key factors to consider when planning your sign budget:

City of Boulder, CO Zoning MapProject Administration Costs: Paying these costs is also essential to prevent future fines for lack of code compliance or repairs due to engineering failures.

  • Project Management Costs: Hourly fees vary, ranging from $250 to $500 for single sign projects and $1000 to $3000 for larger ones.
  • Permit Procurement Costs: Essential for exterior signs. Base fees range from $250 to $500, with hourly charges of $75 to $100.
  • Permit Fees: Building departments charge fees based on complexity, sometimes more than $1000.
  • Building Code Review Cost: Varies from $50 to $1,000 based on project complexity, with an average review fee for the typical building of around $500.
  • Zoning Review Costs: Typically range between $100 and $300.
  • Design Costs: Local companies charge $150 to $300 on average.
  • Engineering Costs: Necessary for safety. Range from $700 for a single wall sign to $1500 - $2000 for larger, more complex ground signs.

Signage Costs by Location: Your business location significantly influences your sign budget due to local sign codes.

  • Shopping Centers: Budget $7000 to $15,000 for channel letter signs.
  • Stand-Alone Buildings: Budget between $18,000 to $65,000 for multiple signs, including larger or monument/pole signs.
  • Interior Mall Spaces: More cost-effective than an outside installation. No zoning permit required. Electrical permit may be required.

Installation Costs: Vital for a successful sign. Factors include equipment and specialized technicians.

  • Mobilization Cost: $200 to $500 based on equipment.
  • Technicians: Costs vary per hour:
    • One in a service ladder truck: $125
    • One in a bucket truck: $120 to $165
    • Two in a bucket truck: $195 to $200
    • Two in a crane truck: $195 to $250
  • Average Installation Costs (Channel Letter Signs): Range from $1000 to $1800, potentially higher for complex installations.

A signage installation serves as a 24/7 advertising tool. In order to maximize future sales, it is important to spend wisely on the signage for your business. By partnering with Signdealz, you can help ensure your signage goals and budget match, enabling you to optimize the benefits for your business.

William (Bill) Hayes
Written by

William (Bill) Hayes

William (Bill) Hayes, with over 20 years of experience, is deeply committed to assisting small and medium-sized businesses in developing effective B2B advertising strategies. His expertise primarily focuses on integrating on-premise signage solutions with traditional advertising methods. At Signdealz, Hayes leads the charge in innovating advertising tactics aimed at SMEs, concentrating on generating efficient, lead-producing mechanisms that outperform competitors in both immediacy and cost-effectiveness. He spends much of his time working directly with small business owners, guiding them in evaluating locations, advertising strategies, and the necessary systems to attract customers to physical sites. Utilizing a tested network of partners, Hayes plays a crucial role in facilitating the nationwide distribution of signage, underscoring his dedication to enhancing the visibility and growth of businesses across various sectors.

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