What Do I Need to Know When Purchasing a Sign?

If you are undertaking a sign project for the first time or for the first time in a long time, you may be wondering: 

• What do I need to know?
• What will the supplier need from me?
• Do I know what I want?
• …or do I need help from a design perspective?
• Do I have a brand standard for signage?
• What will the municipality allow?
• Should I purchase something static or should it be digital?
• What about illumination options, issues and restrictions?

I’ve been in the signage industry for 30 years and have plenty of experience when it comes to signage design and planning. As a Project Strategist, I work with our clients at the start of every project to ensure that potential issues are nipped in the bud. This includes reviewing existing documentation (sign code, brand standards, etc.) and helping our customers further define their goals for their signage.

Because so many questions can arise when you first begin your sign purchasing journey, I want to take some time to highlight a few common pitfalls and issues that customers often face at the start of a new project.

Where Does the Design Come From?

You can work with a design firm to refine your branding and sign design, or you can work directly with the sign vendor. Oftentimes the sign company can provide design at a less expensive rate with a clearer focus on what really works in signage. Whether you already have an established brand or need assistance to produce your designs, the manufacturer will need vector artwork for production.

What Kind of Signage Can I Have?

When it comes to what the city will allow, you can verify the zoning online and then review municipal code directly on the city or county’s website. You can also utilize a central database like Municode.com.  This due diligence will put you in the driver’s seat when it comes to knowing what is possible, how large, how tall, whether you can employ a digital display or animate your sign.  You may be restricted on the use of and duration during the day and night, to illuminate your signage.  Also, each city or county will differ on allowing you to advertise your services or products vs. simply identifying your business.