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The Cheese Course | Denver Commercial Signs | Channel Letters

William (Bill) Hayes


Looking for Cheese from all over the world but don't know where to go? The Cheese Course offers over 150 European style artisan cheeses from across the globe right here in Boulder. Known for their great service and wide selection, The Cheese Course also provides many items you can pair with your cheese to include wine, bread, and other accessories. 

Great Cheese from A Great Company: The Cheese Course

You can find The Cheese Course at  2525 Arapahoe Avenue Boulder, CO 80302 across from the Great Harvest Bread Store. You can also find them on the web at


The Cheese Course Channel Letters

At Signdealz we understand the importance of advertising, and when it comes to selling electric signs we start and end with one issue. Lead generation. Your sign should be a lead generation machine. It should connect with your customers, be simple, and tell everyone who walks, drives, runs, and fly's by every location what you do and how you do it! Our job at Signdealz is to deliver a total advertising solution. We evaluate every customer on the following criteria:

  • Municipal Regulations - You can't start delivering a solution until you find out what box your local government has put you in.
  • Location - Local demographics are important when determining messaging.
  • Traffic Patterns - Where are those potential customers coming from? Street Traffic? Walking Traffic? We need to know where.
  • Your Message and what you sell: We find have to find a simple way to communicate this out using signage
  • Your competition: Thats right, we look at your surrounding competition and also the competition for eye traffic, often we need to deploy a unique sign to allow you to break away from the standard.

How much do Channel Letter Cost?

This is the million dollar question. Well, channel letters for an average business can start as low as $2000 installed, but we find the average business should budget around $5000 dollars for a single channel letter sign for a first story installation. Here are the factors that impact the cost of your sign:

  • Municipal Regulation - This is the cost of the permit and use tax charged by your city
  • Height of the Building - The higher the sign goes, the higher the cost will go because we need to use different equipment to hang it.
  • The size of the sign - The more letters you have and the larger the sign, the more the sign will cost.
At Signdealz we are constantly working with our fabrication partners to drive down the cost of electric signage to make it affordable for more small businesses. We are committed to delivering the highest quality solution for the lowest cost possible, every time.
Bill Hayes CEO Signdealz
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William (Bill) Hayes
Written by

William (Bill) Hayes

William (Bill) Hayes, with over 20 years of experience, is deeply committed to assisting small and medium-sized businesses in developing effective B2B advertising strategies. His expertise primarily focuses on integrating on-premise signage solutions with traditional advertising methods. At Signdealz, Hayes leads the charge in innovating advertising tactics aimed at SMEs, concentrating on generating efficient, lead-producing mechanisms that outperform competitors in both immediacy and cost-effectiveness. He spends much of his time working directly with small business owners, guiding them in evaluating locations, advertising strategies, and the necessary systems to attract customers to physical sites. Utilizing a tested network of partners, Hayes plays a crucial role in facilitating the nationwide distribution of signage, underscoring his dedication to enhancing the visibility and growth of businesses across various sectors.

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