Are you considering investing in an LED sign? Using an LED display as part of your business' signage is a highly effective way to extend your marketing and reach potential customers. But simply purchasing a sign and adding visual content isn't enough. Before you invest in an LED sign, carefully consider the following:
Looking at Purchasing a LED Sign?
- Content: The most effective LED signs belong to businesses that are committed to precise content and a carefully developed content schedule. Hasty changes or inconsistent messaging will confuse customers. Before you purchase a sign, we recommend developing a content plan that outlines what messaging will be used and how often it will be changed.
- Design: Don't forget to carefully consider the design of the sign surrounding the LED display. The sign's design should enhance the LED messaging and match the business' style. We provide a variety of style options for you to choose from including channel letters, sandblasted and chiseled stone, and specialty sign cabinets.
- Management: Many business discover that assigning the sign's management to a single individual is incredibly effective and ensures that changes are made on a regular basis. Content management should reflect how many LED signs your business is using and the locations of the signs. Is one person able to manage all of the signs? How will you utilize future scheduling of content for the signs?
- Marketing alignment: An LED sign isn't a stand alone marketing device. It should be used to highlight established branding, the business' messaging, and ongoing promotions. Make sure the LED display aligns with other marketing and advertising and is used as a tool to reach prospective customers.
To learn more about the process of buying your first sign contact our professionals at Signdealz today. We will help you navigate the essential steps of buying your first sign and can help answer any questions you may have.