Signdealz.com recently completed a job for Pro Peloton Cyclery in Boulder. The project included a custom fabricated, wrap-around sign cabinet with routed-out letters, backed with translucent acrylic faces. Internal illumination shines through the acrylic elements of the sign, providing a dramatic night-time presence. The final look proved to be unique and eye-catching!
The job also consisted of custom sign panel with routed dimensional letters, for added appeal:
The Pro Peleton Cyclery job is a great example of cohesive advertising. A cohesive appearance is important in the world of branding; it's your identity! Ideally, your sign should match your window graphics, and your window graphics should match your print advertising. Special attention should be paid to color - imagine if Coca Cola suddenly changed to a different red! Your colors should match across the board, otherwise, you're not living up to your branding potential. You want to see your business through the eyes of your customer, and you want it to have a professional and structured appearance.
When a company reaches the point of wanting to get serious about their image, they'll often turn to a graphic designer to compose a set of branding guidelines. These often include color profiles, size restrictions, font call-outs, and general guidelines for reproducing an image. This is helpful when bringing new designers, fabricators, and print-production companies into the mix - it's basically a set of "branding rules" for them to follow.
Signdealz.com specializes in custom design, fabrication, and installation of electric and non-illuminated signs. We can also help you with branding! See for yourself why so many businesses are turning to Signdealz.com. We're the sign experts!
Call us today at 303-447-1101