Denver Signdealz Spotlight: ProPeloton Cyclery of Boulder

William (Bill) Hayes

propeloton-lighted-sign-electric-signs-boulder-broomfield-building-signs recently completed a job for Pro Peloton Cyclery in Boulder. The project included a custom fabricated, wrap-around sign cabinet with routed-out letters, backed with translucent acrylic faces. Internal illumination shines through the acrylic elements of the sign, providing a dramatic night-time presence. The final look proved to be unique and eye-catching!

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The job also consisted of custom sign panel with routed dimensional letters, for added appeal:

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The Pro Peleton Cyclery job is a great example of cohesive advertising. A cohesive appearance is important in the world of branding; it's your identity! Ideally, your sign should match your window graphics, and your window graphics should match your print advertising. Special attention should be paid to color - imagine if Coca Cola suddenly changed to a different red! Your colors should match across the board, otherwise, you're not living up to your branding potential. You want to see your business through the eyes of your customer, and you want it to have a professional and structured appearance.

When a company reaches the point of wanting to get serious about their image, they'll often turn to a graphic designer to compose a set of branding guidelines. These often include color profiles, size restrictions, font call-outs, and general guidelines for reproducing an image. This is helpful when bringing new designers, fabricators, and print-production companies into the mix - it's basically a set of "branding rules" for them to follow. specializes in custom design, fabrication, and installation of electric and non-illuminated signs. We can also help you with branding! See for yourself why so many businesses are turning to We're the sign experts!

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William (Bill) Hayes
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William (Bill) Hayes

William (Bill) Hayes, with over 20 years of experience, is deeply committed to assisting small and medium-sized businesses in developing effective B2B advertising strategies. His expertise primarily focuses on integrating on-premise signage solutions with traditional advertising methods. At Signdealz, Hayes leads the charge in innovating advertising tactics aimed at SMEs, concentrating on generating efficient, lead-producing mechanisms that outperform competitors in both immediacy and cost-effectiveness. He spends much of his time working directly with small business owners, guiding them in evaluating locations, advertising strategies, and the necessary systems to attract customers to physical sites. Utilizing a tested network of partners, Hayes plays a crucial role in facilitating the nationwide distribution of signage, underscoring his dedication to enhancing the visibility and growth of businesses across various sectors.

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