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Denver Signs and Channel Letters - The Brewery on Broadway

William (Bill) Hayes



Creating a Custom Marquee Sign 

It's not very often that you get to create a unique and appealing marquee sign. The main reason is, they really do cost a lot to manufacture. They are completely custom, use a lot of different elements, and take a lot to design and engineer. 

For the Brewery on Broadway Signdealz created worked with the owners and the city of Englewood to create a product that would look unique and still not drive the price through the roof.

The Design Elements of a Marquee

    1. Physical Building Structure: The first consideration for looking into a marquee sign is the strength of the buildings structure. Is the building constructed out of steel, masonry, wood, etc... In many cases we recommend getting a structural engineer involved to ensure the building can withstand the downward force of the sign and any potential wind or snow loads.

    2. Existing Building Design:Work with a designer who understands how to bring the buildings existing look and feel into the marquee your looking for. Signdealz has over 15 designers who can help you come up with both a unique and relevant design. We have designed numerous marquee signs.

    3. Colors and Fonts: I know this might seem trivial, but it's actually very important. Your focus should be on a font that flows with the sign design, is easy to read from a distance, and always stay away from those whispy elegant fonts. You cant read them from 10 feet away. When it comes to colors, marquee signs were meant to shout "hey, i am over here and I have something important to say". So that means go with a color that is going to get some attention. Go with your reds, yellows, oranges, with lots of contrast.

    4. Marquee Lettering Style: I know there are two basic styles of marquee letters. The first style is the cheap and traditional workhorse of letters, zip track lettering. You see this style of lettering on a lot of church signs and school signs. These letters range from about $1.50 to $6 a letter.The second and significantly more expense option is the snap lock letter style. These are the big dimensional letters that you find in a lot of the old movie theater marquees and are illuminated by the brightness in the marquee. These letters can range from $15 to $45 dollars depending on the size and color of the letters. There are only a couple of manufactures for those letters left in the US.

    5. Finding Parts: One important thing most people looking to build a marquee sign dont think about is parts. Make sure that they are using bulb sockets that will be available in 10 to 20 years when the sign needs to be serviced. Make sure the letter track style is a popular style so it can be replaced if there is some unexpected damage. This might be a slight detail, but keeping this in mind can keep the cost of repairs low.


      The BoB design Elements

      Bob Folglia, the owner of the BoB, provided the primary design. Signdealz provided the technical know how to produce the initial vision into the physical electrical sign you see today. The sign was built like a traditional sign cabinet, illuminated with LED's. The face was a large sheet of polycarbonate, with the letter rails mounted on with standard Gemini hardware. 

      The red area around the border of both sides is routed aluminum, and the small yellow bulbs are actually routed out 3/4" pieces of acrylic with vinyl layed on top to give the sign the look of a traditional marquee without the cost of installing bulbs. The light shines through illuminating each bulb. We used the same effect for the main lettering on the sign. 


      Directions to the BoB

      You can find the Bob at 3445 S. Broadway, Englewood Colorado. 
      The Brewery on Broadway Map
      Bill Hayes CEO Signdealz


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William (Bill) Hayes
Written by

William (Bill) Hayes

William (Bill) Hayes, with over 20 years of experience, is deeply committed to assisting small and medium-sized businesses in developing effective B2B advertising strategies. His expertise primarily focuses on integrating on-premise signage solutions with traditional advertising methods. At Signdealz, Hayes leads the charge in innovating advertising tactics aimed at SMEs, concentrating on generating efficient, lead-producing mechanisms that outperform competitors in both immediacy and cost-effectiveness. He spends much of his time working directly with small business owners, guiding them in evaluating locations, advertising strategies, and the necessary systems to attract customers to physical sites. Utilizing a tested network of partners, Hayes plays a crucial role in facilitating the nationwide distribution of signage, underscoring his dedication to enhancing the visibility and growth of businesses across various sectors.

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