Nationwide Service


Request A Quote

Follow the Signs to Better Business

William (Bill) Hayes

channel letter reverse

The first thing people see of your business is the sign on the building. A great sign catches their eye from a distance and makes them curious. Your sign design is a statement of what your business is about and needs to create a memorable impression.

A Beacon of Light
Having the name of your company illuminated in a bright halo effect is a beacon of light in gray weather and darkness. A reverse lit channel letter sign sends the light back toward the building wall instead of outward. By shining the light against the wall, the letters stand out in a unique and readable way. The reverse, or halo-lit channel letters when displayed upon a ground level backdrop such as a hotel entrance retaining wall, stand out among landscaped flowers and shrubs. This lighted garden effect creates a welcoming feeling for customers.

Noticeable Neon
The distinct colors and shapes of neon letters are universally recognizable. Small neon signs are often seen in business windows with letters cycling on or staying constant. Use those neon letters to display your company name and place them high and visible on the front of your building. Open face neon letters create visual appeal different from any other channel letter sign. A local upscale hot spot is wise to use a neon sign so that they stand out amid the dark night when the surrounding businesses have closed.

Sign as Artwork
Use your imagination to create elements for your sign specifically important to your business. A large lit up cupcake tells people you sell baked goods and an illuminated motorcycle says you have something to do with bikes. People don’t always read the words on signs when they’re in a hurry but a product symbol says a thousand words. When customers are looking for a particular product or service that you offer, having a custom letter sign with graphic work grabs their attention.

Friendly and Familiar
The most common illuminated letter signs on buildings are front lit signs. Common does not mean boring though and there is still a great deal of flexibility with what you can do. A front lit, or standard channel letter sign is ideal for creating whatever impression you desire. From casual to sophisticated, the bright letters of these signs are recognizable and familiar. The idea of less is more works perfectly for your business sign when you’re surrounded by others who are trying too hard to make an impression.

The benefits of illuminated letter signs are not restricted to outdoor displays. Signs on the interior of a building are just as Neon signs create a fun and whimsical vibe on the walls of a nightclub while telling patrons where to find the bar, the lounge and other important areas. Halo-lit signs inside a hotel displaying the name of the in house restaurant directs guests toward fine dining after a long day of tourist adventures. Within an arcade or sports bar, custom graphic signs designate where the action is to be found. No one wonders where the billiard table is when there’s a bright colorful sign pictures of one hanging in the corner of the room.

There is a style of sign to suit your business, even if you don’t know exactly what you’re looking for. Consult the experts at and we’ll help you create the best sign for you. Our design team shows you what our signs can do for you and works with you until you’re satisfied. Realize the potential of your company and guide customers to you with an original illuminated work of art from


Bill Hayes CEO Signdealz

This is the bottom content section.
William (Bill) Hayes
Written by

William (Bill) Hayes

William (Bill) Hayes, with over 20 years of experience, is deeply committed to assisting small and medium-sized businesses in developing effective B2B advertising strategies. His expertise primarily focuses on integrating on-premise signage solutions with traditional advertising methods. At Signdealz, Hayes leads the charge in innovating advertising tactics aimed at SMEs, concentrating on generating efficient, lead-producing mechanisms that outperform competitors in both immediacy and cost-effectiveness. He spends much of his time working directly with small business owners, guiding them in evaluating locations, advertising strategies, and the necessary systems to attract customers to physical sites. Utilizing a tested network of partners, Hayes plays a crucial role in facilitating the nationwide distribution of signage, underscoring his dedication to enhancing the visibility and growth of businesses across various sectors.

Related Articles

Centaurus High School scores big with new Watchfire LED Sign

As the go-to company for Watchfire LED signs in Lafayette, Colorado, Signdealz recently had the honor of providing a...
William (Bill) Hayes
William (Bill) Hayes LED signs 1 min