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How to Plan a Sign Design That Matches Your Business

William (Bill) Hayes

monument sign with routed push through looks great

Choose a Sign Design That Fits Your Business Profile

If you operate a small business, then you should strongly consider investing in a sign if you haven't already. A sign is an easy way to identify your business as well as to attract potential customers in your area. The following are a few design tips that you should keep in mind when buying your first sign:

Use the name or logo of your company 

As long as your logo is nothing complicated, you should think about including it on your sign. This helps customers or potential customers to recognize your company's brand and to recognize it in the future.

Include any existing branding on your sign 

If you have invested time and energy into other marketing materials, such as a website or a blog, then you should try to keep a uniform look for your entire brand. This means that the color scheme that you've chosen for your website should be used for your sign as well. This will help create consistency throughout your marketing platforms, making it easier for customers to recognize your company's brand.

Choose a style that reflects your brand

You don't necessarily want a neon sign for a bed and breakfast or a hand carved sign for an electronics store. Make sure that the style you choose actually fits your company.

Don't forget about your budget

The size of your sign may depend on how big of a budget you have allocated to your sign. You will also have to pay extra for electrical signs as well as the installation of the sign.

Sign Cost Considerations   
Keep in mind the space you have

Don't buy an extremely large sign if you have very little space to display it on. Before deciding on the size of the sign, consider where you are going to place it and how much space you have available for it.

These are just a few tips that you should keep in mind when buying your first sign. For additional advice for buying your first sign, be sure to contact us at Sign Dealz online or by calling us at 800-405-0686 .


Bill Hayes CEO Signdealz



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William (Bill) Hayes
Written by

William (Bill) Hayes

William (Bill) Hayes, with over 20 years of experience, is deeply committed to assisting small and medium-sized businesses in developing effective B2B advertising strategies. His expertise primarily focuses on integrating on-premise signage solutions with traditional advertising methods. At Signdealz, Hayes leads the charge in innovating advertising tactics aimed at SMEs, concentrating on generating efficient, lead-producing mechanisms that outperform competitors in both immediacy and cost-effectiveness. He spends much of his time working directly with small business owners, guiding them in evaluating locations, advertising strategies, and the necessary systems to attract customers to physical sites. Utilizing a tested network of partners, Hayes plays a crucial role in facilitating the nationwide distribution of signage, underscoring his dedication to enhancing the visibility and growth of businesses across various sectors.

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