Branding is where things can get quite tricky. Longtime customers associate you with certain words, stylizations, or even colors. The best brands can remind a person about a business just with a symbol. A strong example of this is McDonald’s golden arches. While it’s relatively rare to have that kind of recognizability and sheer level of reach, it demonstrates the concept well. What do your loyal customers associate with your business?
Hopefully, the answer includes great customer service and products. But, what about visually? Many business owners revamp the exteriors of their stores in order to give the business a shot in the arm. Something as simple as blade signs could be what you need to modernize your image. While you undoubtedly have some kind of signage already, a blade sign can significantly change the feel of your storefront thanks to their striking appearance and versatility.
Why blade signs?
The first question has to be “why choose blade signs over other kinds?” By all means, if you have a vision for different kinds of signage, go for it. But, blade signs carry a unique history to them that make them an attractive choice for the modern store front. Think about any historical movies you watched. Visualize “Ye Olde Tavern” or whatever else comes to mind. What kind of sign do they typically have? Yes, a blade sign. See, blade signs date back to about the 14th century. They’ve actually been a retail fixture for most of modern history. It’s pretty crazy to think about.
A blade sign can give you that timeless feel while also leveraging modern design elements like color, logos, and even illumination. Yes, you can get blade signs with lights in them for some extra eye-catching power at night.
Functionally, they are double sided for maximum visibility. They jut out from the side of the building to call extra attention to themselves. They are ideal for catching the attention of not only pedestrians passing by, but drivers as well.
A modern looking blade sign can help you stay true to your existing branding, while giving it a fresh updating to grab the attention of passerby. But, do signs really have that much power?
Are signs really that important?
Signs are still very important, even in the age of digital ads. Signs have been cited as a major driver of traffic and revenue for small businesses. Signs have significant influence on us both overtly and subliminally. They tell us where to go. We seek them out instinctively. They are also used as a tool to recall places when you’re looking for something specific.
We’re also a mobile society. We love to drive and many storefronts have to be designed with this in mind. Attracting people speeding by on the road is one of the keys to success. Additionally, people move. And they move with enough frequency that you need to constantly win over new customers as old ones leave the area. An eye-catching blade sign can be one of the ways that you grab the attention of newcomers.
Consider, also, that even if more people are turning to Google when trying to figure out what or where to buy, they need a starting point. A sign is often that starting point. They’ll dig into your business online after seeing your sign and then take action.
Staying true to your brand
If you do end up installing a blade sign, always remember you need to stay true to your established brand. Think of a new sign as a way to revitalize your brand, but not a way to completely make it over. If your customer base already recognizes you, changing the essence of your brand may actually be detrimental. When designing your new blade sign, stick with the colors and catchphrases you’ve already established. Remember, your brand has a story and people are always evaluating how you present it.
Craftsmanship, price, and return on investment are all factors that need to be weighed when thinking about buying a new sign for your business. It’s not a minor decision by any means, which is why you need to partner with a company that you can trust to provide high quality signage at a great price. Signdealz can provide you with exactly that. Contact us today and we’ll help you design the signage your business needs.