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Pinnacle Plus Financial | Custom Signage | Overland Park, KS

William (Bill) Hayes

Channel Letters Des Moines Iowa

Finally a project I am eager to discuss with you. This is where I excel is in the custom creative signs. Pinnacle Plus Financial required both interior and exterior channel letter signs. Signdealz is known for their experience in channel letters so the building mounted channel letters were an easy choice for Pinnacle Plus Financial. Interesting fact about their exterior sign is that it does not illuminate. 

A Great Sign is the Most Effective Form of Advertising

They were just starting out and wanted a set of exterior channel letters as large as possible and it was not necessary that it illuminated at night. Another interesting fact is that their offices are actually on the opposite side of the building from where their exterior sign is located. This is due by the requirements of the city of Overland Park, KS  which only allows up to 5% of the entire elevation that the sign is installed onto for this business zoned area. In addition we had to include the EMC2 sign into the calculation of square footage and we could not be more than 5 feet from the existing EMC2 sign. 

Interior signs Kansas City missouri

Now for my favorite part of this project the custom interior Room IDs and wall plaques! Pinnacle Plus originally wanted to make these out of glass, however I quickly learned that can be very costly. So I had to go back to the drawing board and came across acrylic substiutes thats gave that "glass look" but cost significanly less not to mention also were much lighter and easier to install.















  This depth concept continued to the Room ID design as well. Due to the size it was not necessary to have two layers of acrylic as the larger wall plaques. So I decided to use one layer of frosted acrylic, black vinyl copy, and four aluminum multi-mounts for the Room IDs. This still allowed for that depth effect I was going for as well as their frosted glass theme.


Have you considered looking into custom signage? Remember signage is everywhere not only on the exterior of your storefront. I personally enjoy working on these interior and exterior signage packages and especially with the freedom of creativity. If you want to check out some of my other interior and exterior sign packages I have managed you should take a look at the Shear Madness Haircuts for Kids Franchise. Shear Madness has chose to work solely with Signdealz to manage each of their new stores. A few we have completed within the past year include:

  • Missouri
  • Iowa
  • Texas
  • New Mexico


Contact me to brainstorm what we can do to tie your exterior signage with your interior signage.



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William (Bill) Hayes
Written by

William (Bill) Hayes

William (Bill) Hayes, with over 20 years of experience, is deeply committed to assisting small and medium-sized businesses in developing effective B2B advertising strategies. His expertise primarily focuses on integrating on-premise signage solutions with traditional advertising methods. At Signdealz, Hayes leads the charge in innovating advertising tactics aimed at SMEs, concentrating on generating efficient, lead-producing mechanisms that outperform competitors in both immediacy and cost-effectiveness. He spends much of his time working directly with small business owners, guiding them in evaluating locations, advertising strategies, and the necessary systems to attract customers to physical sites. Utilizing a tested network of partners, Hayes plays a crucial role in facilitating the nationwide distribution of signage, underscoring his dedication to enhancing the visibility and growth of businesses across various sectors.

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