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SBA Findings on LED Sign Cost Effectiveness

William (Bill) Hayes


Some small business owners shy away from an LED sign, because they assume the cost will simply be too much. However, a recent study from the Small Business Association (SBA) found just the opposite to be true. The SBA concluded that an outdoor LED sign is, by far, the most efficient and cost effective form of advertising - dollar for dollar. 

Details of the SBA study include:

  • The cost of an LED sign is roughly $7.39 for 1000 impressions.
  • Using an LED sign to make 1000 customer impressions costs nearly 10% less than any other form of marketing, including radio, newspaper, and television. 
  • An LED sign is ideal for reaching a wide market. Unlike television, radio, and print advertising an LED sign displays a universal message and doesn't need to be targeted to specific channels, stations, or publications. 
  • The LED sign works 24 hours a day and is always available to reach customers. When you buy LED signs for your business you invest in ongoing marketing. 

If you are ready to buy LED signs for your business then contact the experienced professionals at Signdealz. We understand the important financial considerations a small business must make when investing in new LED displays and signs. 


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William (Bill) Hayes
Written by

William (Bill) Hayes

William (Bill) Hayes, with over 20 years of experience, is deeply committed to assisting small and medium-sized businesses in developing effective B2B advertising strategies. His expertise primarily focuses on integrating on-premise signage solutions with traditional advertising methods. At Signdealz, Hayes leads the charge in innovating advertising tactics aimed at SMEs, concentrating on generating efficient, lead-producing mechanisms that outperform competitors in both immediacy and cost-effectiveness. He spends much of his time working directly with small business owners, guiding them in evaluating locations, advertising strategies, and the necessary systems to attract customers to physical sites. Utilizing a tested network of partners, Hayes plays a crucial role in facilitating the nationwide distribution of signage, underscoring his dedication to enhancing the visibility and growth of businesses across various sectors.

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