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Why Does My Signage Project Need Two Project Managers?

William (Bill) Hayes

Murphy’s Law. No doubt you’re familiar with the old adage, “Anything that can go wrong, will go wrong.” Planning can go a long way when it comes to any project but you can’t always plan for everything. That’s why management is an incredibly important element of any undertaking, including signage projects. There are plenty of points in the process of planning, fabricating, shipping, installing, and maintaining signage where things can potentially go wrong.

Here at Signdealz, we don’t just plan out your signage project. We have a team of project managers who watch over your project every step of the way. Amber Daugherty and Roxanne Keeton are our senior project managers with special expertise in specific segments of the signage production process. Between the two of them they have 40+ years of project management experience; a large portion spent in the signage industry. If anyone knows how to take a fully customized or particularly complex signage project from start to a fully polished and successful finish.

This post takes a look at how our project managers work and why we have them operate in teams of two across our clients’ projects rather than individually.

Common Problems in Signage Projects

It’s not uncommon for business owners to decide to take over certain aspects of a signage project on their own, in order to save money. However, it’s important to understand that, when doing so, you run the risk of various problems popping up that can ultimately slow down your entire project. Issues with:

  • Permitting and municipal signage regulations
  • Site surveys and measurement accuracy
  • Electrical and illumination setup
  • Materials selection
  • Scheduling
  • Vendor management
  • Installation
<span>Photo by <a href=";utm_medium=referral&amp;utm_content=creditCopyText">Elisa Michelet</a> on <a href=";utm_medium=referral&amp;utm_content=creditCopyText">Unsplash</a></span>

The most common piece of the signage process that business owners attempt to tackle on their own is permitting. If you’re not familiar with local sign codes and ordinances, you might be in for a bit of a shock. Especially in large cities, signage regulations can be incredibly complex and the process of filing for signage permits can quickly take up a lot of your time and resources. 

Another challenge you might be tempted to tackle is a site survey which requires accurate measurements and assessing the location space for the feasibility of your signage project. This is one of those things where the accumulated experience of conducting multiple surveys can hold a lot of value. Ask yourself if you can look at a patch of land in front of a business and gauge whether there’s enough space for a monument or a pole sign to be built there, with an adequate amount of setback from the sidewalk, a level surface, and at an optimal viewing angle to get the greatest number of impressions from passersby? While it is absolutely for a novice to do, it’s best to have clear guidance from someone who has a wealth of knowledge and experience backing you up.

And finally, consider the value of having existing relationships with signage vendors. A signage business submitting large work orders, consistently, is going to have a little more sway with material vendors and signage fabricators and can therefore get a better deal on products than an individual business hoping to purchase for a location or two.

How Our Project Managers Work

While we certainly aren’t the only signage company with project managers on staff to help our clients, our project managers work a little differently. 

Stanley Marketplace Sign in Denver, Illuminated at Night

Your typical project manager might take on a project and see it from beginning to end, however, with a large number of projects, if an issue arises that requires the manager’s full attention for a significant amount of time, it can result in a delay in the entire project as well as other ongoing projects they oversee. 

In an effort to maximize efficiency, allow our project managers to utilize their greatest strengths, and prevent significant delays - we use an assembly-line method which divides up signage projects into two pieces: planning/permitting and fabrication/installation. By sticking with a specific set of tasks, they are able to be more efficient because they don’t need to switch between various types of tasks as they work. 

Fun Fact: This is known as batching, which is a neat productivity trick.
“Batching is the act of grouping tasks together, so you do them all at once, instead of switching between tasks that take place in different programs or areas.” (Definition via

This works out perfectly as we currently have two senior project managers.

One managers handle each individual piece but work as a team to ensure that projects are successfully completed smoothly. Amber Daugherty manages our planning/permitting process. She’s an absolute pro when it comes to sign code and has years of experience filing for permits, interpreting regulations, and working with municipalities to ensure that our clients’ signage meets your city’s standards. Should you receive any pushback from your local authorities, Amber will go to bat for you to make sure your signage adequately reflects your business.

Roxanne Keeton manages fabrication/installation and has taken the time to carefully establish and build up good relationships with each of our vendors so she can ensure you’re getting the most bang for your buck. Once your signage project is ready to come to life, Roxanne ensures it’s fabricated by someone who is an expert when it comes to the specific elements of your project. Does your sign include neon? She knows a good glass tube bender. Does your monument sign require the use of real stone? She’s got an awesome stonemason in mind. And when your signage is ready to be shipped and installed, she’s keeping an eye on it, every step of the way to make sure it’s in place just in time.

Want to Work With Us?

Now that you have some idea as to what goes into managing the entire signage process and you’ve gotten to know our team of project managers and how they work - are you ready to work with us? Be sure to contact us today to find out how our entire team of efficient and friendly signage experts can help you promote your business.

William (Bill) Hayes
Written by

William (Bill) Hayes

William (Bill) Hayes, with over 20 years of experience, is deeply committed to assisting small and medium-sized businesses in developing effective B2B advertising strategies. His expertise primarily focuses on integrating on-premise signage solutions with traditional advertising methods. At Signdealz, Hayes leads the charge in innovating advertising tactics aimed at SMEs, concentrating on generating efficient, lead-producing mechanisms that outperform competitors in both immediacy and cost-effectiveness. He spends much of his time working directly with small business owners, guiding them in evaluating locations, advertising strategies, and the necessary systems to attract customers to physical sites. Utilizing a tested network of partners, Hayes plays a crucial role in facilitating the nationwide distribution of signage, underscoring his dedication to enhancing the visibility and growth of businesses across various sectors.

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