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What's So Important About Building Signs?

William (Bill) Hayes

building sign matter in businessYou know the old saying, “You only get one chance to make a first impression.” Building signs are your first impression to the world. They may be fixed objects and once installed, you may not give them a second thought, but building signs are what makes your business stand out from the crowd. Signdealz tell you how.

Why Building Signs Matter


Building signs are some of your hardest working employees. Most business owners don’t think of signs in this way, but it’s true. On the job 24/7, they act like your personal sales representative and speak volumes about your business. From increasing business credibility, branding your business, increasing sales, and making your business easy to locate, building signs are one of your best investments.

Increases Business Credibility

Professionally designed, built, and displayed building signs assure customers they are doing business with trustworthy people. Scams and identity theft are in the minds of today’s consumers – not just online, but in the world of brick and mortar businesses as well.

A professional appearance builds confidence in potential customers and puts them at ease. When your business has a credible and trustworthy appearance conveyed through signage, customers are more willing to trust you with their money and make more purchases.

Brands Your Business

By placing your company logo on your sign, potential customers are constantly exposed to it and remember it. Not only does your company logo ensure customers they are doing business with a trustworthy company, it keeps your business in the minds of future customers. Unique logos or a memorable slogan on your sign increases the chances that customers will remember your business when they need your service.

Increases sales

The Outdoor Advertising Association of America (1) proves with research  that signage increases business by 15%. In another, more informal study performed by Burger King, they learned that outdoor business signs were the reason 35% of their customers ate in their restaurant. Major chains know the importance of outdoor business signs and companies like McDonald's spend an average of $40,000 per location on signs, often putting up the sign before construction even starts.

Makes Your Business Easy to Locate

When you're in business, you want to capture every sale. This is possible only if you make your business easy to find. If customers don’t know you exist, they can't do business with you. If customers want to shop in your store, but can't find it, they will do business elsewhere. Many sales are lost this way and costs you, the business owner, money.

Are Your Building Signs Performing?

What do your signs say about you and your business? Are they performing like you need them to by increasing credibility, sales, branding your business, assisting customers, and making your business easy to locate? Take a good, honest look at your business sign and see where there’s room for improvement and make those changes today.

(1)  (1) Outdoor Advertising Association of America Inc (OAAA), 1859 M Street, N.W., Suite 1040, Washington, D.C. 20036

Bill Hayes CEO Signdealz


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William (Bill) Hayes
Written by

William (Bill) Hayes

William (Bill) Hayes, with over 20 years of experience, is deeply committed to assisting small and medium-sized businesses in developing effective B2B advertising strategies. His expertise primarily focuses on integrating on-premise signage solutions with traditional advertising methods. At Signdealz, Hayes leads the charge in innovating advertising tactics aimed at SMEs, concentrating on generating efficient, lead-producing mechanisms that outperform competitors in both immediacy and cost-effectiveness. He spends much of his time working directly with small business owners, guiding them in evaluating locations, advertising strategies, and the necessary systems to attract customers to physical sites. Utilizing a tested network of partners, Hayes plays a crucial role in facilitating the nationwide distribution of signage, underscoring his dedication to enhancing the visibility and growth of businesses across various sectors.

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