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What Type of Outdoor Signage Makes the Most Sense for Your Business?

William (Bill) Hayes

When it comes to telling customers both new and old to come on in and shop at your business, few advertising strategies are as effective as investing in some good old fashioned outdoor signage. There are dozens of benefits to investing in a high-quality sign. You know that the sign you choose is important and you’ve decided you need one. The real difficulty is landing on what kind of sign would make the most sense for your business and particular location. If you’ve been wracking your brain trying to decide what kind of sign you should invest in, fear not. Here is a list of some of the more popular types that are sure to help you narrow down your choices. Remember, keep in mind where your business is located. There may be rules about what kind of signage you’re able to put up.


Here are just some of the popular types of illuminated signs you may be interested in.


Outdoor LED display


Let’s start out of the gate with a real heavy hitter. Opting for an outdoor LED display or sign certainly makes a bold statement. It says, “look at me” in bright lights. But, if all an LED display sign did was draw attention due to its brightness, it’d still be a good solution and not necessarily a game changer. However, the versatility of an LED sign absolutely makes it a game changer. That’s because you’re not just stuck with one piece of content like your name. You can broadcast any kind of information you want on your sign and update it on a whim. Want to advertise your store hours? Easy. Looking to draw attention to a special two day only sale? Piece of cake. LED signs give you a lot of creative freedom to use the screen real estate as you see fit. Take some chances, experiment a bit, and see what kind of customer response you get.


Monument signs


If you have the room to work with, a monument sign can be an excellent way to catch the attention of passerby. A monument sign combines a few different aspects of great signage into one. You have a light source so people can see your sign from far away and at night. Your monument sign will also incorporate quality materials so it lasts. Extruded aluminum materials, concrete, and high-quality fabrication all come together to create an impressively sized, well-designed sign that will last for years to come. Few investments can strengthen your branding the way a monument sign can.


Pylon signs


Here is another eye-catching sign to consider. Pylon signs are ideal for businesses located alongside highways. That’s because their height and illumination make them the perfect signage solution when trying to grab the attention of drivers approaching from far away at high speeds. This gives potential customers time to notice the location of your business and take the action necessary to stop in. Pylon signs do come with some things to consider however. For one thing, they’re expensive and cost into the six figures. They also require a sturdy concrete foundation to support them. You’ll also probably want to invest in a maintenance program for them as well as taking care of them on your own can be difficult and expensive. However, they are well worth the investment if you’re trying to get the business of passing drivers.


Blade signs


Let’s move onto a sign that’s a bit more subtle and smaller in scope than the previous ones. Blade signs can add a very tasteful, but still attention-grabbing finishing touch to your storefront. While probably not ideal for highway businesses, if you’re located somewhere with foot traffic, they are perfect. A lighted blade sign sticks out from the storefront, making them much more visible to passerby than a flat sign that can only be seen head on. You can also opt for a blade sign with LED lights to really grab people’s attention, especially at night. Whatever particular type of illumination you choose, the result is the same. A well-designed blade sign is a great way to make a statement and invite people in to see what you’re all about.




As you can see there are many different kinds of signs to choose from in order to bring your business to the next level. Outdoor signage, while certainly an investment upfront, ends up being one of the more cost-effective methods of advertising your business over the lifespan of the sign. It’s just a matter of choosing the right one that makes the most sense for your individual business and location. That’s why you need to get in touch with the experts. Contact us today with any questions you may have. At Signdealz, we’re dedicated to providing you with the signage solutions needed to help your business stand out from the pack.

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William (Bill) Hayes
Written by

William (Bill) Hayes

William (Bill) Hayes, with over 20 years of experience, is deeply committed to assisting small and medium-sized businesses in developing effective B2B advertising strategies. His expertise primarily focuses on integrating on-premise signage solutions with traditional advertising methods. At Signdealz, Hayes leads the charge in innovating advertising tactics aimed at SMEs, concentrating on generating efficient, lead-producing mechanisms that outperform competitors in both immediacy and cost-effectiveness. He spends much of his time working directly with small business owners, guiding them in evaluating locations, advertising strategies, and the necessary systems to attract customers to physical sites. Utilizing a tested network of partners, Hayes plays a crucial role in facilitating the nationwide distribution of signage, underscoring his dedication to enhancing the visibility and growth of businesses across various sectors.

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