If you’ve expanded your business with an outdoor digital display, it’s time to decide what content to promote on your new dynamic sign to attract more customers. What visuals will draw in new and returning customers alike? While digital displays are a new medium, traditional principles of print and online media can be successfully applied here. It’s essential to focus on an effective combination of graphics and text.
Select Appropriate Images
When selecting content for your display, focus on the visuals first. Use photographs over animation, the clarity of these images will depend on the resolution and quality of your digital display and will be more effective you if you a own a higher quality product such as a display by WatchFire. If you hope to attract pedestrians or passing motorists in busy urban centers, aim for bold, clean, real images. These can often demonstrate a product or service you offer efficiently, sometimes even without the need to add text. In a world of constant digital input, consumers welcome simplicity.
You don’t have to be a professional artist to put together exciting displays. As Ben Cometa writes at LinkedIn, just consider a few simple principles:
- Colors can be used to evoke specific emotions - see the image right to find out which colors convey which emotions.
- Focal points are essential in drawing the eye to important elements of the advertisement. Center your product/ service through focus or color techniques.
- Vector lines lead the eye toward a specific point in the image.
Promotion/ Discount Advertising
Now that you have put together some visually persuasive images and graphics, it’s time to think about your text content. This could be a slide following your image or may be strategically placed with an image. Once you’ve got a potential client’s attention, what do you want to tell them?
Loss leaders and seasonal discounts are both particularly effective when promoted on an outdoor digital display. After a bold, simple graphic or photograph grabs the passerby’s attention, a few direct lines of text will confirm the initial appeal with an interesting promotion.
The same concepts that make print or online digital advertisements successful are effective for an outdoor digital display. Aim for visual simplicity with a few artistic elements added to excite the viewer’s interest. Strategically picture the products you chose to promote. Spend time understanding the tried and tested practices of visual advertising to optimize your display and maximize your return on investment.
If you are interested in how an outdoor digital display could benefit your business, get in touch with one of our consultants. We would be happy to schedule a demonstration of our cutting edge LED technology and help you make an informed decision on the kinds of products you should consider and why.
If you are considering the costs of a digital display, check out this article too!