If you are someone who has decided to start your own business, you no doubt thrive on competition. You have to thrive on it because it’s something you face every single day. The saying goes “there’s nothing new under the sun.” This is especially true in the world of business. We can’t all be Elon Musk. The vast majority of business owners are entering into existing markets that are already full of businesses already providing a similar product or service. The road to success involves providing a better experience for your customers and doing all that you can to stand out. Getting noticed is a big contributor towards success. This is sometimes not given the proper attention it needs in the face of concerns over products or pricing or other operational issues.
Great focus should be put on your storefront itself. After all, it is the “face” of your business. There is also great value in your storefront. 53% of shoppers state that a store’s exterior shaped their impression of a brand and the decision to buy. If more than half of your customer base is coming in and making purchases just based on what they see from the outside, it’s well worth making an investment in your store’s exterior. That’s why if you’ve been on the fence about investing in outdoor LED displays or signs, you should give it serious consideration.
Now, of course, the actual location of your store will somewhat dictate whether or not you can use LED signage. For example, there may be rules against them if you are located in certain shopping centers. But, assuming the only thing keeping you from having an LED display is your own discretion, here are some of the reasons why you’ll want to invest in one.
The biggest reason why LED signs are a great investment is that they demand attention. The art of catching the attention of passerby should not be dismissed. The majority of your customers aren’t going to be people who had the intention of making the drive to your store specifically. It’ll be people that decide to come in while they’re in the area for another reason.
Additionally, as far as grabbing people’s attention, while other signage can diminish in effectiveness as night time approaches, an LED sign only becomes more vibrant. You immediately have an advantage over your neighbors when it comes to attracting drivers who are passing later in the day.
The ability to customize your LED sign is an often underrated feature. While having eye popping color in a sign is certainly important, having the ability to refresh the content of the sign whenever you want is also a big deal. How you’ll want to connect to the sign is a different discussion that brings its own weighing of costs. But, having the option to do more with a sign makes it an even better investment. You can leave static branding content while also adding timely messages like an advertisement for the current sale you’re running. If you’re really creative, you can do all sorts of things with your sign. Try to go viral. Encourage people to interact with you on Instagram. The sky is the limit.
While build quality always varies when you’re discussing any kind of product, generally speaking the average LED sign will last longer than the alternatives. Some signs use neon or fluorescent lights. While they certainly can be attractive, they probably won’t last anywhere near as long. On average, LED signs last about three to six years longer. You could expect anywhere from 50,000 to upwards of 100,000 hours of usage out of an LED sign with the proper care.
Which leads us to the last point. Taking care of your LED sign is comparatively easier than other lighted signs. There are no glass tubes that can break or need to be replaced. You don’t need to dismantle the sign to clean it. LED displays aren’t as susceptible to the elements as the competition. Burning out is far less infrequent, if not rare, when it comes to LED technology. Don’t overlook maintenance issues when buying a sign. Time spent having to take care of it is less time spent on other parts of the business.
Outdoor LED displays and signs are an investment. You may be weighing the costs relative to the benefits. This is understandable. But there’s no denying that an eye-catching, attractive storefront will lead to an increase in business. At Signdealz, we recognize that a sign serves a critical function when it comes to your success. That’s why we pride ourselves on providing high quality signage for businesses of all sizes at a competitive price. If you have any questions or you’re interested in an LED sign for your business, contact us today. We’ll help you achieve the attractive storefront you need to succeed.