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Why Outdoor Signs Should be Part of Your Marketing Strategy

WRITTEN BY Anthony Dragonetti ON May 12, 2017.

Getting a potential customer from thinking about a product or service they want to the point where they are paying you for what you’re selling is, to put it lightly, a challenge. That’s not to say you don’t offer an exceptional product or you’re not a leader in your industry. No, the issue is often one of visibility.

 

“Cutting through the noise” is one of those phrases that gets thrown around a lot in the realm of marketing. There is a lot of this noise out there. Marketing is diverse and covers many channels. There has never been more competition no matter what industry you work in. All of this noise makes it difficult for businesses to get noticed by consumers who are just looking for the best deal. What’s a small business owner to do? Put up a sign and hope for the best? Well, actually, yes. The hoping part may not be enough, but a sign can go a long way in helping you attract customers. Outdoor LED displays and signs are an investment worth making.

 

Traditional and modern marketing

 

While many marketing professionals will tell you about the importance of having a Google presence, being active on social media, and doing email blasts, that’s not the whole story. Those things are important. Without a proper web presence, you are leaving money on the table. But, do not underestimate the value of attracting the eyes of passerby. Your signage is just as important and valuable as your website.

 

Walk-in foot traffic (or drive-in if you’re situated along a highway) is an important revenue booster. It’s no coincidence that outdoor displays are recommended as the top way to encourage more walk-ins. There is only so much money to be made by relying on people who are purposely coming to your store with a plan to buy. Attracting potential customers who may not know you offer what they’re looking for is key.

 

Here are a few reasons why you should make an investment in a bold outdoor display.

 

Advertise your location

 

Clearly, the biggest reason why you want to invest in a big and bold sign like an outdoor LED display is to advertise that “Hey, I’m over here.” This is especially true if your store is located in a plaza with other businesses. Much of your traffic, whether it’s walk-in or not, is going to use your sign to locate you. Walk-ins will take note of the sign and be intrigued. Customers who are seeking out your store specifically will be appreciative of a clear indication of where you are while they speed down the highway.

 

 

Establish your brand

 

A sign is an excellent opportunity to further solidify your brand. Color choice, the use of tag lines, and anything else that you want people to associate with your business can all be integrated into your signage. No matter what kind of sign you choose to go with, it’s important that it ties into any other promotional materials that you develop. A cohesive brand is integral to developing customer loyalty and recognizability.

 

 

Promote sales and events

 

Promoting sales and events is a great use of an LED sign where you can change and control the text that gets displayed. With a large, dynamic canvas to work with, you can publicize messages that attract walk-in customers. Are you having a one day only blowout sale? Put it on the sign. People will respond to knowledge of a limited time offer. Even better, they’ll be conditioned to keep an eye out on your sign in the future to see what special offers you have.

 

Compete

 

There’s a good chance that you’re not the only business in the area offering whatever product or service you specialize in. How do you stand out? While you may be confident that what you offer is of a higher quality, a big contributor to success is the ability to control the conversation. If customers are attracted by your signage and it’s of a high enough quality that it instills trust, they will come in out of curiosity. The more you encourage people to take a look, the better positioned you’ll be against competing businesses.

 

Conclusion

 

If you’re looking to stand out in a sea of nondescript shopping center storefronts, bring in more customers driving by, and better establish your brand marketing, then you need high quality outdoor signage. At Signdealz, we know that you’re looking for quality signs at a fair price that are guaranteed to turn heads. We recognize an LED display is an investment, but we always stand by our quality and pricing. If you are looking to increase your walk-in traffic and generate some buzz, contact us today. Our team of experts is here to help you achieve your business goals.

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