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3 Things to Remember When Planning Your Sign

William (Bill) Hayes

Effective Reverse Channel Letter Sign

A sign is something you need when establishing a business, moving to a new location or even when expanding your operation outside of a single site. However, when it comes to buying a new sign, it can be difficult to know exactly what you need to attract customers.


Sign Design Matters for Businesses

 What you need can be confusing, but there’s no doubt about the fact that a great sign can help boost your business and a poor one can cause customers that otherwise might be interested in your services to keep on going and put you out of their mind. When buying a sign, make sure you remember these three tips from Signdealz, the Fort Collins sign company that can help you find the perfect sign for your business.



Your sign is going to be the first thing that most people know about your business.

That means that all of the people passing by, driving by or coming to your business will develop some sort of first impression based on your signage. It might be a subconscious one that many customers don’t really understand, but it can make a big difference when they come inside your business. Think of your sign as your first hand out toward greeting a customer.

Sign Cost Considerations

You are targeting local clientele with your sign.

The people that are going to see your sign are people that live in about a 10-mile radius of your home, so you’ll want to think about the immediate demographic. People may come from further away, but they’ll only be doing that once you become a destination business that people are willing to travel to.

The laws in your area make a big difference when it comes to picking a sign.

A giant sign might make sense in your head, but your area might not allow signs over a certain size or illuminated signs over a certain brightness. Make sure you understand the signage laws in your area when trying to attract attention from customers.

Contact Signdealz, your Fort Collins sign company, for more information and tips on planning and buying a sign for your business.

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William (Bill) Hayes
Written by

William (Bill) Hayes

William (Bill) Hayes, with over 20 years of experience, is deeply committed to assisting small and medium-sized businesses in developing effective B2B advertising strategies. His expertise primarily focuses on integrating on-premise signage solutions with traditional advertising methods. At Signdealz, Hayes leads the charge in innovating advertising tactics aimed at SMEs, concentrating on generating efficient, lead-producing mechanisms that outperform competitors in both immediacy and cost-effectiveness. He spends much of his time working directly with small business owners, guiding them in evaluating locations, advertising strategies, and the necessary systems to attract customers to physical sites. Utilizing a tested network of partners, Hayes plays a crucial role in facilitating the nationwide distribution of signage, underscoring his dedication to enhancing the visibility and growth of businesses across various sectors.

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