---
title: Signdealz Blog | Commercial Outdoor Signage | William (Bill) Hayes (5)
description: William (Bill) Hayes, with over 20 years of experience, is deeply committed to assisting small and medium-sized businesses in developing effective B2B advertising strategies. His expertise primarily focuses on integrating on-premise signage solutions with traditional advertising methods. At Signdealz, Hayes leads the charge in innovating advertising tactics aimed at SMEs, concentrating on generating efficient, lead-producing mechanisms that outperform competitors in both immediacy and cost-effectiveness. He spends much of his time working directly with small business owners, guiding them in evaluating locations, advertising strategies, and the necessary systems to attract customers to physical sites. Utilizing a tested network of partners, Hayes plays a crucial role in facilitating the nationwide distribution of signage, underscoring his dedication to enhancing the visibility and growth of businesses across various sectors. (5)
---
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# The Signdealz Blog provides information about our products as well as actionable ideas, trends, case studies, and news about business signage.
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### Featured Articles
## William (Bill) Hayes
William (Bill) Hayes, with over 20 years of experience, is deeply committed to assisting small and medium-sized businesses in developing effective B2B advertising strategies. His expertise primarily focuses on integrating on-premise signage solutions with traditional advertising methods. At Signdealz, Hayes leads the charge in innovating advertising tactics aimed at SMEs, concentrating on generating efficient, lead-producing mechanisms that outperform competitors in both immediacy and cost-effectiveness. He spends much of his time working directly with small business owners, guiding them in evaluating locations, advertising strategies, and the necessary systems to attract customers to physical sites. Utilizing a tested network of partners, Hayes plays a crucial role in facilitating the nationwide distribution of signage, underscoring his dedication to enhancing the visibility and growth of businesses across various sectors.
### Recent Posts
## [New LED Sign at Messiah Lutheran Church in Longmont](https://www.signdealz.com/blog/new-led-sign-at-messiah-lutheran-church-in-longmont)
One of the things that really moves us at Signdealz is being apart of a customers journey. Messiah Lutheran Church of Longmont saved donations for months in order to get their new Signdealz Outdoor LED Sign. Messiah Lutheran Church is located at 1335 Francis Street in Longmont. Signdealz worked directly with Kathy Regal, of Regal Associates to coordinate the sign project.
[William (Bill) Hayes](https://www.signdealz.com/blog/author/bill-hayes) | **1 min [LED signs](https://www.signdealz.com/blog/topic/led-signs)
## [Patriot Pros add High Res Sign in Caste Rock](https://www.signdealz.com/blog/patriot-pros-add-high-res-sign-in-caste-rock)
Patriot Pros Heating and Cooling professionals added a new weapon in their marketing arsenal. Their new Signdealz 10MM high resolution sign was designed to be a lead generating machine, allowing Patriot Pros to stand out from their crowded market.
[William (Bill) Hayes](https://www.signdealz.com/blog/author/bill-hayes) | **1 min [LED signs](https://www.signdealz.com/blog/topic/led-signs), [Advertising & Design](https://www.signdealz.com/blog/topic/advertising-design)
## [Link Rec Centers Purchases New LED Sign from Signdealz](https://www.signdealz.com/blog/link-rec-centers-purchases-new-led-sign-from-signdealz)
The City of Lakewood selected Signdealz to construct a new LED Monument sign for the Link Rec Center. The Link Rec Center is one of the largest rec centers in the City of Lakewood. The Link Recreation Center offers a 2000 sq. ft. indoor climbing gym, gymnastic center, and cardio and strength training area.
[William (Bill) Hayes](https://www.signdealz.com/blog/author/bill-hayes) | **1 min [LED signs](https://www.signdealz.com/blog/topic/led-signs), [Monument Signs](https://www.signdealz.com/blog/topic/monument-signs)
## [Denver Retail Business Signage](https://www.signdealz.com/blog/denver-retail-business-signage)
Signdealz has been partnering with Denver business owners for over a decade to design, create and install custom signage for their businesses. Our approach is not "just selling a sign", but developing an actionable advertising platform to drive clients to the businesses we are assisting.
[William (Bill) Hayes](https://www.signdealz.com/blog/author/bill-hayes) | [Channel Letters](https://www.signdealz.com/blog/topic/channel-letters)
## [Happy New Year from your friends at Signdealz!](https://www.signdealz.com/blog/happy-new-year-from-your-friends-at-signdealz)
Everyone at Signdealz wishes all of you a safe New Years Eve and our best wishes for a fantastic 2018! We look forward to continuing our incredible relationships with our clients and continuing to provide GREAT SIGNS AT GREAT PRICES!
[William (Bill) Hayes](https://www.signdealz.com/blog/author/bill-hayes) |
## [New LED Sign in Boulder updates Tenants](https://www.signdealz.com/blog/new-led-sign-in-boulder-updates-tenants)
Signdealz provided new Multi Tenant LED Display for The Shops at Table Mesa
[William (Bill) Hayes](https://www.signdealz.com/blog/author/bill-hayes) | **1 min [LED signs](https://www.signdealz.com/blog/topic/led-signs)
## [8 Factors to Consider When Setting Up Business Signage](https://www.signdealz.com/blog/8-factors-to-consider-when-setting-up-business-signage)
According to the nonprofit International Sign Association(ISI) people are most likely to find out about your business from your signs. Poll numbers from the association reveal that more people find out about a business while passing it (35%) than any other way, such as always being aware of it (29%), word of mouth (14%), and advertising (10%).
[William (Bill) Hayes](https://www.signdealz.com/blog/author/bill-hayes) | **3 min
## [How Signs Function as Marketing](https://www.signdealz.com/blog/how-signs-function-as-marketing)
A strong sign will help your business sell. Signage on the exterior of your shop lets people know that you are there and helps you stand out from other businesses. Signage on the interior guides customers toward certain products and can drive impulse buys.
[William (Bill) Hayes](https://www.signdealz.com/blog/author/bill-hayes) | **3 min [Advertising & Design](https://www.signdealz.com/blog/topic/advertising-design)
## [5 Ideas to Make Your Signage as Effective as Possible](https://www.signdealz.com/blog/5-ideas-to-make-your-signage-as-effective-as-possible)
Signs are incredibly powerful for businesses. There is real evidence to back up that claim, such as a survey of 160 businesses on the topic of the impact of signs. How can businesses specifically make signage as effective as possible, though? Here are a few ideas:
[William (Bill) Hayes](https://www.signdealz.com/blog/author/bill-hayes) | **3 min
## [Survey of 160 Businesses Reveals the Economic Value of Signage](https://www.signdealz.com/blog/survey-of-160-businesses-reveals-the-economic-value-of-signage)
Signage is powerful for businesses. Many people would consider that statement to simply be common sense, since signs are such a standard and accepted ways to drive traffic toward a store or other location. In fact, there is actual scientific data to identify exactly how strong of an impact signs can make for your organization – based directly on the perspectives of business owners and managers, as well as customers.
[William (Bill) Hayes](https://www.signdealz.com/blog/author/bill-hayes) | **3 min
[Previous](https://www.signdealz.com/blog/author/bill-hayes/page/4) [All posts](https://www.signdealz.com/blog/all) [Next](https://www.signdealz.com/blog/author/bill-hayes/page/6)
### Categories
- [Channel Letters (96)](https://www.signdealz.com/blog/topic/channel-letters)
- [LED signs (71)](https://www.signdealz.com/blog/topic/led-signs)
- [Small & Medium Businesses (60)](https://www.signdealz.com/blog/topic/small-medium-businesses)
- [Corporate / Government Enterprises (47)](https://www.signdealz.com/blog/topic/corporate-government-enterprises)
- [Custom Lighted Signs (34)](https://www.signdealz.com/blog/topic/custom-lighted-signs)
- [Advertising & Design (30)](https://www.signdealz.com/blog/topic/advertising-design)
- [Interior Signs (19)](https://www.signdealz.com/blog/topic/interior-signs)
- [Monument Signs (17)](https://www.signdealz.com/blog/topic/monument-signs)
- [Sign Cabinets (15)](https://www.signdealz.com/blog/topic/sign-cabinets)
- [Blade Signs (14)](https://www.signdealz.com/blog/topic/blade-signs)
- [Designers & Architects (9)](https://www.signdealz.com/blog/topic/designers-architects)
- [Architectural and Dimensional Signs (8)](https://www.signdealz.com/blog/topic/architectural-and-dimensional-signs)
- [Pylon/Pole Signs (5)](https://www.signdealz.com/blog/topic/pylonpole-signs)
- [Cost & Pricing (4)](https://www.signdealz.com/blog/topic/cost-pricing)
- [Featured Articles (4)](https://www.signdealz.com/blog/topic/featured-articles)
- [Laws & Regulations (4)](https://www.signdealz.com/blog/topic/laws-regulations)
- [Digital Displays (3)](https://www.signdealz.com/blog/topic/digital-displays)
- [Building Signs (2)](https://www.signdealz.com/blog/topic/building-signs)
- [Case Studies (2)](https://www.signdealz.com/blog/topic/case-studies)
- [Dimensional Letters (2)](https://www.signdealz.com/blog/topic/dimensional-letters)
- [How We Work (2)](https://www.signdealz.com/blog/topic/how-we-work)
- [Self Storage Companies (1)](https://www.signdealz.com/blog/topic/self-storage-companies)
- [Signage Restoration (1)](https://www.signdealz.com/blog/topic/signage-restoration)
[See all](https://www.signdealz.com/blog/author/bill-hayes/page/5#)
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---
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