The Signdealz Blog provides information about our products as well as actionable ideas, trends, case studies, and news about business signage.

According to the nonprofit International Sign Association(ISI) people are most likely to find out about your business from your signs. Poll numbers from the association reveal that more people find out about a business while passing it (35%) than any other way, such as always being aware of it (29%), word of mouth (14%), and advertising (10%).

A strong sign will help your business sell. Signage on the exterior of your shop lets people know that you are there and helps you stand out from other businesses. Signage on the interior guides customers toward certain products and can drive impulse buys.

Signs are incredibly powerful for businesses. There is real evidence to back up that claim, such as a survey of 160 businesses on the topic of the impact of signs. How can businesses specifically make signage as effective as possible, though? Here are a few ideas:

Signage is powerful for businesses. Many people would consider that statement to simply be common sense, since signs are such a standard and accepted ways to drive traffic toward a store or other location. In fact, there is actual scientific data to identify exactly how strong of an impact signs can make for your organization – based directly on the perspectives of business owners and managers, as well as customers.

In business, it is all about getting people's attention, since you can't really sell anyone something if they are unaware that you exist. We all talk about building an online presence, but what about your physical location? How can you really make an impression to get people interested in what you have to offer – within the immediate surroundings of your location? The straightforward answer, psychologically, is "visuals." After all, the human brain is capable of assimilating and understanding an entire image in just 13 milliseconds (MIT). Compare that to the time it takes to blink: 100-400 milliseconds (Harvard). These numbers show us how powerful visual perception is: impressions based on images are created 8-31 times faster than the blink of an eye!

In the current economy, we often give excessive preference to digital marketing over what everyone knows can get attention for a lemonade stand or any other physical business: a sign. Beyond improving foot traffic, strong signage also helps people in vehicles know that you are there. We all try to understand our environments as quickly as possible. Signs capture attention by helping you immediately communicate what you have to offer, along with a small glimpse of your brand identity.

No business owner ever wants to spend money on something “just because they should.” They want to know what the return on investment will be. What will this marketing budget yield? Why should X amount of dollars be invested in custom lighted signs for your storefronts? These are perfectly reasonable questions. As it turns out, signage does have a measurable impact on a business’ success. How do you know, though, if signage is actually effective? If it meets the following criteria and you see that foot traffic is picking up, then your sign is doing its job.

When it comes to telling customers both new and old to come on in and shop at your business, few advertising strategies are as effective as investing in some good old fashioned outdoor signage. There are dozens of benefits to investing in a high-quality sign. You know that the sign you choose is important and you’ve decided you need one. The real difficulty is landing on what kind of sign would make the most sense for your business and particular location. If you’ve been wracking your brain trying to decide what kind of sign you should invest in, fear not. Here is a list of some of the more popular types that are sure to help you narrow down your choices. Remember, keep in mind where your business is located. There may be rules about what kind of signage you’re able to put up.

Increase your Sales with Outdoor LED Signs