The Signdealz Blog provides information about our products as well as actionable ideas, trends, case studies, and news about business signage.

In today's marketplace, advertising is everything! For a marketing strategy to be effective, it has to be successful in a few key areas:

Here at Signdealz, we do our best to try to educate the new business owner on how to make an informed decision when it comes to on-premise advertising. There are numerous advertising options for your new sign, from illuminated channel letters to non-illuminated dimensional letters. Look to Signdealz for quality shopping center signs.

A few years ago Signdealz.com did a project for Robb's Boulder Music on 30th street in Boulder, Colorado. They came to us needing a Monument Sign, and had an idea of what they wanted it to look like: A piece of large flagstone with engraved letters. Unfortunately, what they wanted would have been lost to the eye of a passing customer, and didn't reflect the business in any way. Luckily, the owners had an open mind. We approached them with an epic idea:

Signdealz.com recently completed a job for Pro Peloton Cyclery in Boulder. The project included a custom fabricated, wrap-around sign cabinet with routed-out letters, backed with translucent acrylic faces. Internal illumination shines through the acrylic elements of the sign, providing a dramatic night-time presence. The final look proved to be unique and eye-catching!

Channel Letters from Signdealz.com are a popular form of illuminated signage. They're cost-effective, durable, and can be installed somewhat easily. They give you a duel day/night presence, and convey to the customer that you're a well-established business. So what is the first thing you should consider when choosing a type of Channel Letter?

Making the decision to purchase a Full-Color LED Display from Signdealz may be the best thing you've ever done in the way of advertising - the ability to display crisp, custom video and eye-catching animations is a HUGE advantage in the advertising world! Put yourself in the shoes of your customer: You're driving home after work, tired and hungry. All you want is a delicious burger... fast and easy.

Trust your LED Sign Dealer If you’re a salesman you often stumble into a potential sale where the customer was sold a really horrible product. In the world of LED signs this can be a tremendous mistake costing potentially thousands of dollars. There are many companies out there selling Chinese displays with no support and a really poor product. This week I ran into the mother of all LED sign sales disasters. The University of Colorado was having some major problems with the North LED Display; they called a friend of mine who then referred me to help them diagnose their problem and to see if I could get them up and running.

Advertising - like every aspect of our lives - evolves with time. In the case of Electrical Signs, advancements in technology play a huge role in that evolution. Electical Signs rely on many different components - power transformers, weather-proof wiring, illumination hardware, ect - which are all constantly being improved upon by the companies that manufacture them... thus evolving. But what does it take for an Electrical Sign to be considered NEXT GENERATION?

With the world and economy in a constant state of flux, it is easy to allow fear to transform into panic. There are two differentiating factors that separate human beings from animals. The first is our ability to achieve higher levels of thought (planning), and the second is our ability to control fear. Animals cannot disconnect the two.

LED Displays are taking over the market-place. Having an LED Display gives you the edge in visability, customer influence, and customization. Smart business owners are starting to realize this. The future of outdoor advertising is here, and it's LED Displays. But what about indoors?