
William (Bill) Hayes
William (Bill) Hayes, with over 20 years of experience, is deeply committed to assisting small and medium-sized businesses in developing effective B2B advertising strategies. His expertise primarily focuses on integrating on-premise signage solutions with traditional advertising methods. At Signdealz, Hayes leads the charge in innovating advertising tactics aimed at SMEs, concentrating on generating efficient, lead-producing mechanisms that outperform competitors in both immediacy and cost-effectiveness. He spends much of his time working directly with small business owners, guiding them in evaluating locations, advertising strategies, and the necessary systems to attract customers to physical sites. Utilizing a tested network of partners, Hayes plays a crucial role in facilitating the nationwide distribution of signage, underscoring his dedication to enhancing the visibility and growth of businesses across various sectors.
Recent Posts
It should be apparent that your signs need to serve a purpose or they are doing more harm than good. Poor signage obstructs the view of the surrounding landscape and can even contribute to customer dissatisfaction.
A sign is something you need when establishing a business, moving to a new location or even when expanding your operation outside of a single site. However, when it comes to buying a new sign, it can be difficult to know exactly what you need to attract customers.

One of the biggest trends in mall construction is the pedestrian based open model. This provides a more open concept that saves on utilities for the mall operator. It's a great model as long as you dent live in Fargo or Chicago.
Big Smoke Burger opened in Glendales's really cool new concept City Set area at 652 South Colorado Blvd. Big Smoke Burger delivers a new twist on the burger scene with some really great options for the true burger enthusiast.
Whats in a name? For our latest signage creation, Get Nailed brings a new humorous twist on getting your nails done. Ming Meyer, owner of Get Nailed wanted her new store to be a different take on your average boring nail salon.
Establishing one's brand for a young company can be one of the most important factors in your success. It's not an easy thing to do. Company's face many challenges, one of those is differentiation in the marketplace. One way for tech companies to set themselves apart is the development of a unique brand identity through signage.
When it comes to purchasing your sign, it's not like buying a car or a house. Most people won't have the opportunity to buy a sign in their lifetime, and if they do, it's their first one. It's one of the most business critical purchases you will ever make for your business and getting it wrong can cost you thousands of dollars over time. Signdealz has compiled the 7 quick tips for purchasing your first sign.
Designing a logo When starting a business it is key to create a logo that will help you build your brand and tell your story. A logo identifies a business through a mark or an icon. When High Plains Tap House (HPTH) started working with Signdealz they did not have a logo. As a start up they knew the importance the logo would have on branding and creating an identity for their tap house. After a conversation and a few notepad doodles we were able to take those ideas and doodles over to our team of designers. Using the customers concept, ideas on colors, and understanding what was important to them, the Signdealz design team came up with a logo that was unique and told the story of HPTH.
One of the best ways to market your business is by using signs for your business. Odds are if you invest in signs for your business, you’re going to put a lot of thought into the design of the sign, from the colors you use to the type of sign itself. However, there is one thing that you shouldn’t overlook: the landscape around your sign. Just sticking your sign into the dirt isn’t going to look very appealing, after all. The following are a few tips for landscaping around the signs for your business:
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