The Signdealz Blog provides information about our products as well as actionable ideas, trends, case studies, and news about business signage.

Every business wants to impress its customers right when they walk through the door and ensure that they know they have chosen the right place. Interior signs are the way to do that. They are the face of your company, and they communicate who you are and what you do to everyone who walks through your front door.

In marketing’s days of yore, signage educated consumers about products. A refaced marketing strategy was unveiled in the Nineties when branding buzz became the catch phrase of the business world. Marketing efforts communicated ideals and lifestyles. Widgets didn’t keep you connected, fill your stomach or shade your lips. They brought true love, pushed you onto the apex of the social ladder and gave you infinite poise. Marketing had reached its zenith as an omnipotent influence over consumer whims.

The first thing people see of your business is the sign on the building. A great sign catches their eye from a distance and makes them curious. Your sign design is a statement of what your business is about and needs to create a memorable impression.

A Few Things To Consider When Purchasing an Electrical Sign There's a lot to consider when purchasing an illuminated sign. Electrical signage can be relatively expensive, so you want to be certain you're getting the most for your dollar. This starts with design: The overall appearance of your sign should convey a sense of professionalism, while still drawing attention to your business. It should compliment the local color scheme, and adhere to existing sign codes enforced by the property management. Your sign should be unique and eye-catching, not an ugly eye-sore!

When considering Channel Letters from Signdealz.com, it's important to also consider the available options. Provided that your local sign code allows it, you can choose from a variety of effects... let's take a look at some:

Why LED Lighting and Why Now? More and more people, both at home and at work, are installing LED lighting. With the push toward green energy systems, the use of LED lighting is climbing upward. More research and greater production is continuing to drive the price down for LEDs.

Choosing the right sign for your small business is imperative if you want to attract new customers. Creating custom signs for your business can brand or imprint your company in the minds of those who frequent the area. The New York State Small Business Development Center states, “Signage is much more than a structure marking the location of a business. It's a complex, interactive medium of communication.”

Outdoor advertising is one of your most potent tools to make your business known to potential customers and bond your relationships with existing ones. Even as the options for outdoor signs for business can be overwhelming, you need to choose not just any sign but one that is a good fit for your business and brand. Let’s take a look at the more popular choices.

According to the International Sign Association, signage is the most effective and yet least expensive method of advertising for a business. Having a sign for your business is so essential, in fact, that in many places you may not be able to secure funding or a business loan without the right signage. Signs can play an essential role in getting the word out about a variety of organizations, from businesses to restaurants, architects to schools. Both exterior and interior signage is an essential part of creating an identity for your organization.

In an increasingly competitive business landscape, excellent visibility is every business’ goal in order to stand out in a crowded marketplace. Business centers need a clean corporate look on their facades. Hotels and restaurants are more inviting with cozy business signs. Vibrant and spirited signage is what theaters, bars and casinos cannot do without. These needs can be addressed by channel letter signs.