The Signdealz Blog provides information about our products as well as actionable ideas, trends, case studies, and news about business signage.

Even if you have products and services of the highest quality, if your business signs do not make people stop and shop in your business, you will lose potential customers to your competitors. Poorly designed signs can also affect the profitability of your business.

You know the old saying, “You only get one chance to make a first impression.” Building signs are your first impression to the world. They may be fixed objects and once installed, you may not give them a second thought, but building signs are what makes your business stand out from the crowd. Signdealz tell you how.

In this age of the Internet people often look online for ways to promote themselves. However, storefront signs can still be an effective way to get your message across to your customers and potential customers. Here are four ways they can help you increase your business.

A professionally made sign can make a powerful impression on potential customers, but if the sign is in poor repair, the impression can be more off-putting than attractive. Professional sign repair can improve the appearance of your sign so that it projects an image of your business as smart, up-to-date, and highly professional.

Every business wants to impress its customers right when they walk through the door and ensure that they know they have chosen the right place. Interior signs are the way to do that. They are the face of your company, and they communicate who you are and what you do to everyone who walks through your front door.

In marketing’s days of yore, signage educated consumers about products. A refaced marketing strategy was unveiled in the Nineties when branding buzz became the catch phrase of the business world. Marketing efforts communicated ideals and lifestyles. Widgets didn’t keep you connected, fill your stomach or shade your lips. They brought true love, pushed you onto the apex of the social ladder and gave you infinite poise. Marketing had reached its zenith as an omnipotent influence over consumer whims.

The first thing people see of your business is the sign on the building. A great sign catches their eye from a distance and makes them curious. Your sign design is a statement of what your business is about and needs to create a memorable impression.

A Few Things To Consider When Purchasing an Electrical Sign There's a lot to consider when purchasing an illuminated sign. Electrical signage can be relatively expensive, so you want to be certain you're getting the most for your dollar. This starts with design: The overall appearance of your sign should convey a sense of professionalism, while still drawing attention to your business. It should compliment the local color scheme, and adhere to existing sign codes enforced by the property management. Your sign should be unique and eye-catching, not an ugly eye-sore!

When considering Channel Letters from Signdealz.com, it's important to also consider the available options. Provided that your local sign code allows it, you can choose from a variety of effects... let's take a look at some:

Why LED Lighting and Why Now? More and more people, both at home and at work, are installing LED lighting. With the push toward green energy systems, the use of LED lighting is climbing upward. More research and greater production is continuing to drive the price down for LEDs.