The Signdealz Blog provides information about our products as well as actionable ideas, trends, case studies, and news about business signage.

Choosing the right sign for your small business is imperative if you want to attract new customers. Creating custom signs for your business can brand or imprint your company in the minds of those who frequent the area. The New York State Small Business Development Center states, “Signage is much more than a structure marking the location of a business. It's a complex, interactive medium of communication.”

Outdoor advertising is one of your most potent tools to make your business known to potential customers and bond your relationships with existing ones. Even as the options for outdoor signs for business can be overwhelming, you need to choose not just any sign but one that is a good fit for your business and brand. Let’s take a look at the more popular choices.

According to the International Sign Association, signage is the most effective and yet least expensive method of advertising for a business. Having a sign for your business is so essential, in fact, that in many places you may not be able to secure funding or a business loan without the right signage. Signs can play an essential role in getting the word out about a variety of organizations, from businesses to restaurants, architects to schools. Both exterior and interior signage is an essential part of creating an identity for your organization.

In an increasingly competitive business landscape, excellent visibility is every business’ goal in order to stand out in a crowded marketplace. Business centers need a clean corporate look on their facades. Hotels and restaurants are more inviting with cozy business signs. Vibrant and spirited signage is what theaters, bars and casinos cannot do without. These needs can be addressed by channel letter signs.

Since lighted signs can represent a considerable investment, you'll want to make sure your business signs give you the most "bang for your buck." In order to do that, you'll need to understand some basic principles about how to use these types of signs. Here are some simple best practice tips that can save you time and money, not to mention headaches.

What are channel letters? Virtually every one of our customers asks us this question when they are considering adding signage to their business. Channel letters are custom-made letters, generally speaking they are made out of plastic or metal and affixed to the outside of a building. You see them every day and everywhere you look. They are on churches, businesses, schools, and any number of structures to project a professional image within the community.

They're the most common thing that all businesses and organizations have in common, yet one of the least noticed by the majority of owners and administrators. Signs. When you see your own everyday, they tend to blend into everything else. But there is one person for whom that is definitely not the case; your customer.

Unlike a business, school signs tend to be generic and somewhat bland. This could be because schools want to provide the information without distracting from the content, or possibly they want to make the words easier to understand for their students just learning to read. Whatever the reason, you and your school do not need to sacrifice the appearance of your indoor or outdoor signs to provide the necessary information. You can post a visually stimulating sign out front of your school to show parents and students your school’s spirit and still impart information to make them aware of upcoming events. Once inside, you should keep that impression going with rousing and informative signs.

A good outdoor signage has at least three functions: display information, attract customers, and enhance brand image. Channel letter signs achieves all these and more. It’s a superior signage choice for both business owners and sign makers.

According to government sources, storefront signs are very important for the overall appearance of the downtown area. However, the storefront sign you are about to choose will impact not only the downtown area but also your business. If you intend to run a successful store, you must get a storefront sign capable to attract customers.